Harley Earl
Harley Earl is one of the most recognisable
names associated with 1950s automobiles and was the creator of
many innovative features such as the tailfin.
Harley Earl, who died in 1969 at the age of 75, was one of
the motor industries most prominent stylist, engineer and
designers. His work in the industry earned him the tag “ the Da
Vinci of Detroit,” such was his known in America's capital of
car manufacture.
Earl firmly believe that design was crucial if a particular
make of car was going to make its mark in the market place. In
1956 he said: “The art of automobile design has progressed,
until today it is regarded as one of the most important factors
in the marketing of the automobile.”
Harley's achievements in the car manufacturing were plenty,
but what earned him true public renown was his development of
the tailfin. The tailfin was synonymous with motor car style
and design during the 1950s and it continued through into the
60s.
The tailfin on cars such as the Buick Lesabre – one of
Earl's “concept cars” -are held to have helped car sales rocket
during the 1950s. And a report from the California
Institute of Technology found that tailfins on certain models
helped improve high speed road holding. But the development of
the tailfin was not Earl's only contribution to the American
motor industry.
He introduced the concept of annual design changes, some
which helped tempt the motor enthusiast in to the car
showrooms.
His innovations also saw the introduction of wrap around
windscreens, chrome and two tone paint, as synonymous of the
1950s car as the tailfin.
In 2002 General Motors commemorated Earl's contribution to car
design in a series of commercials which featured the actor John
Diehl saying: “My name is Harley Earl, and I've come back to
sell you a Buick.”
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