1954 Pontiac Star Chief

The 1954 Pontiac Star Chief was billed as America's first low cost luxury car and it certainly looked the part.

Original Ad Copy

Dollar for Dollar you can't beat a Pontiac

Americas first low cost luxury car

You are looking at the new wonder of the motoring world, the completely new Pontiac Star Chief.  And what makes this car such a wonder is its unsurpassed combination of superb quality and low price. 

There has never been anything like it.  For here is the biggest, richest and most powerful Pontiac ever built - qualified by length, luxury, styling and performance to rank with the very finest of cars. 

Yet the proud and beautiful Star Chief can adorn your driveway no matter how carefully you budget new car expenditure.  It is still comfortably within the price range just above the lowest!

And Americas first low cost luxury car is only half the great news from Pontiac.  For 1954 the Chieftain, General Motors lowest priced eight, is also mightier than ever and far more beautiful inside and out - again the dominant dollar for dollar value at its very modest cost.

Check Pontiacs remarkable score for 54.  See, drive and price these distinguished new Silver Streak Pontiacs.  Prove to your pleasure and profit that never before have qaulity and low cost been so beautifully combined.