1954 Chrysler Imperial

The 1954 Chrysler Imperial was heavily influenced by Virgil Exner and was the top of the Chrysler range.

It was built to compete with the likes of Cadillac and Lincoln and had features to match.  Ausco-Lambert disc brakes, hemi V-8 engine and a choice of either Fluid-Torque Drive or Powerflite transmission all came as standard.

Original Ad Copy

The power and look of leadership is yours in a beautiful Chrysler.

You cannot pass unoticed in a stunning car like this.  Exuberant new color and bold sweep of line draw the eye like a magnet. But flattering and thrilling too is your new power over time and distance. 

PowerFlite, most automatic of all no-clutch transmissions multiplies your safety with control of motion thats entirely new.  The 235 HP FirePower V8 engine gives you instant power for instant response at all times.  Power steering is easy and safe as pointing.  Power brakes halt you swiftly and surely with but half the pedal pressure of conventional brakes. 

All these combine in the first complete driver control.  A new day in driving ease and safety.  A new day that is yours to enjoy just as soon as you visit your nearest Chrysler dealer.