1952 Mercury Coupe

The 1952 Mercury Coupe featured a one piece curved windshield and a wrap around rear window with an on road price of $2100

Copy From Original Ads:

The new 1952 Mercury with Merc-o-matic drive

We built a new car and made this challenge: Match Mercury if you can.  Now we know we've got the sweetest thing on wheels since ladies began to drive.

For all of America is falling in love with a car.

No wonder.  Its big and beautiful, inside, outside and all over.  with a host of future features - forerunner styling, jet scoop hood, suspension mounted brake pedal, interceptor instrument panel, higher horsepower V8 engine, the new Mercury is the most challenging car that ever came down the American Road.

See it, drive it.  You'll fall in love too.  And with Mecury's famous economy - proved in official tests - this is a love affair you can afford.

New space age design - no unused space.  This is the new lean back and take it easy Mercury that puts every inch of car to work.  And looks?  Forerunner styling is years ahead.

New sea tint glass reduces heat, glare and eyestrain.  New larger windows permit safety sure visibility all around.  Every view proves that Mercury is new - in looks, in power, in extra value.