1952 Lincoln Cosmopolitan and 1952 Lincoln Capri

The 1952 Lincoln Cosmopolitan and 1952 Lincoln Capri were Lincolns new cars for 1952 in their continuing battle with Cadillac for the pole position in the fine car market. 

A battle, it has to be said, that they were losing as more people prefered the more stylish looks of the Cadillac.

Original Ad Copy:

Now Lincoln makes your driving as modern as your living

It is completely new.  It is almost incredibly new.  But more than this - it is an entirely new approach to fine automobiles, designed for those whose concept of luxury motoring does not include the common, the ponderous, or the unwieldy.

Lincoln for 1952 is for those who ask their car to match their new perspective on living.  Though it may well be the most luxurious automobile on the American Road, it is magnificently funcional.

There is reason for ever dimension.  There is a purpose behind each line.  The new Lincoln is spirited, compact , and surprisingly efficient.

There is only one way to know this new kind of motoring - this fine car that is like a feather in traffic, an arrow on the road.  That way is to try it and to drive it.  See the new Lincoln Cosmopolitan and Capri at your dealers showroom.  Lincoln - the one fine car deliberately designed for modern living.