The 1950s Sports
Car
Two excellent examples of a 1950s sports car
were the Corvette and Thunderbird. The Corvette was produced by
Chevolret while the Thunderbird rolled off the assembly lines
at Ford.
The Corvette, which was first made
available to the public in 1953, was styled by the famous car
designer Harvey Earl.
The new range was given the mark “Corvette” by Myron Scott
who named it after a type of French warship.
The first range of Corvettes, the C1, consisted of a solid
axle as independent rear suspension was not available in the
range until the advent of the C2 Sting Ray almost a decade
later.
The early versions of the Corvette C1 were hand produced, so
only 300 were available for sale to the motoring public. By
1955 Chevrolet had replaced the Corvette C1's six cylinder
engine and given the car more power with the installation of
the V8 engine.
A year later the Corvette C1 had a redesign of its body,
eliminating its country club look. And by the middle of 1957
the car buyers also had the option of purchasing a model with
fuel injection.
Further improvements in the Corvette C1 saw the introduction
of power windows, an hydraulic operated roof, four speed manual
gears and an improved brake and suspension system.
The Thunderbird was Ford's answer to the 1950s sports car
challenge made by the Corvette in the sports car market. The
Thunderbird, popularly known as the T-Bird , was introduced to
the public in1954 at the Detroit Motor Show.
And in a unique marketing move, Ford did not describe the
Thunderbird as a sports car - which undoubtedly it was - but
rather a “personal luxury car,” highlighting the model's
luxurious features.
The Thunderbird had a more “sporty” look than previous Ford
models with a sleeker design. The new range certainly captured
the attentions of the American motoring public, selling over
16,000 models during the first year of production as against
only 700 sold by its rival in the 1950s sports car market – the
Corvette.
The Thunderbird underwent a redesign in 1957 with restyled
bumpers, grille, tailfins and back lights. Horsepower was
beefed up to 245 with the introduction of the V8 engine, which
saw sales exceeding 21,000 during 1957.
1958 saw Ford launch its second generation of the T-Bird. A
four door version was made available and it increased in both
weight and size. However, the two door model, more typical of a
sports car, was still produced and sales topped 37,000 for the
year.
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